Sisyphus Rocks Films (SRF), a trademark of Delhi-based agency words. rhythms. images (WRI) founded by Ajay Govind in 2008, captures powerful stories on film. Their work goes beyond informing; it compels action. SRF tackles social issues, particularly those concerning communities, gender, health, education and children. In 2014, SRF's independent feature film debut, After the Third Bell (written and directed by Govind), secured a theatrical release. This success propelled them into fiction filmmaking, expanding their creative repertoire.